Bass Fishing – Rods – Reels – Boats & More

Awesome Selection Of All Your Bass Fishing Needs. Rods, Reels, Lures, Boats, Tackle, Books, Videos & More

Strikingly lifelike lure profiles, action, and sound make it known that you mean serious business. Available in multiple colors and sizes, BornTo Fish brand crank bait, floater, jointed, and deep diving lures are also simply the best deal in the marketplace...

Inside Walleye Fishing Secrets you will discover:--What Are Walleye – Get the scoop on the different varieties and learn why it is such a popular catch.--Where to Fish for Walleye – Discover the tips and tricks you need to know about their habitat and how to find their hiding places...

Wonderful walleye gifts and tackle in a beautiful bark basket. Colorful walleye thermometer, walleye can cooler, fishing frame and Northland Tackle's Thumper Jigs and Screwball Floaters. Also, Berkley XL Fishing Line, bobbers and a 7" hook remover - all great additions to any tackle box! (Similar but equal walleye items may be substituted if necessary...

Born To Fish brand premium lures are designed with one crucial element in mind; to ensure that you land the fish of your dreams. Our lures start with premium grade lifelike bodies with high grade hooks...

Want to catch the next epic Northern Pike, Muskie, Walleye/ Pickerel, largemouth, or trophy-sized smallmouth? Then you need to get your hands on our new Cidewinder series stickbait!! We at Born-To-Fish think that stickbaits are the most fun lures to fish of any muskie-sized lure...

This lure package is custom designed for Northern Pike. These lures are brand new, our own private brand label, and are individually packaged.

This lure is package is custom designed for smallmouth and spotted bass, small to medium trout, and white bass

This lure package is custom designed by us at Born-To-Fish to catch Walleye/Pickerel. These lures are brand new, our own private brand label, and are individually packaged.

This lure package is custom designed for smallmouth and spotted bass, small to medium trout, and white bass. These lures are brand new, our own private brand label, and are individually packaged.